For this branding project, we were challenged to conceptualize and design a unique beverage brand from the ground up. Drawing from personal experience as a college student and regular consumer of energy drinks, I found it difficult to discover flavors that truly appealed to me. This led me to the idea of blending two of my favorite beverages—lemonade and energy drinks—into a single, refreshing product.
As I explored the concept further, I came across an intriguing fact: lemons are capable of generating 0.5 to 1.0 volts of electricity. This scientific detail not only reinforced the citrus foundation of the drink but also inspired the name "Voltage"—a word that conveys both energy and power. The name encapsulates the drink’s bold, electrifying character while tying back to its key ingredient.
"Voltage" aims to offer a flavorful and invigorating alternative in the energy drink market, appealing to consumers looking for something both familiar and innovative.
LOGO & TAGLINE
COLORS & TYPE
LABELS
CAN MODELING
RENDERED CANS
3D ANIMATIONS
POSTERS
INSTAGRAM
MOCKUPS
PROMO VIDEO