Voltage
Introduction
An exploration of how energy and flavor converge through a reimagined beverage experience. Voltage is a conceptual energy drink brand merging the refreshing taste of lemonade with the bold intensity of an energy drink. Inspired by the electrical potential found in lemons, the brand identity channels a sense of power, clarity, and high-voltage impact across naming, packaging, and visual design. Developed to fill a market gap for flavor-forward options that feel both familiar and exciting, the project redefines what an energy drink can be through design and storytelling.
| Presented at the Rochester Institute of Technology.
An exploration of how energy and flavor converge through a reimagined beverage experience. Voltage is a conceptual energy drink brand merging the refreshing taste of lemonade with the bold intensity of an energy drink. Inspired by the electrical potential found in lemons, the brand identity channels a sense of power, clarity, and high-voltage impact across naming, packaging, and visual design. Developed to fill a market gap for flavor-forward options that feel both familiar and exciting, the project redefines what an energy drink can be through design and storytelling.
| Presented at the Rochester Institute of Technology.
An exploration of how energy and flavor converge through a reimagined beverage experience. Voltage is a conceptual energy drink brand merging the refreshing taste of lemonade with the bold intensity of an energy drink. Inspired by the electrical potential found in lemons, the brand identity channels a sense of power, clarity, and high-voltage impact across naming, packaging, and visual design. Developed to fill a market gap for flavor-forward options that feel both familiar and exciting, the project redefines what an energy drink can be through design and storytelling.
| Presented at the Rochester Institute of Technology.
Concept Work
Concept Work
Concept Work
Branding
Branding
Branding
Packaging
Packaging
Packaging
Visual Identity
Visual Identity
Visual Identity
Voltage’s visual identity is built to reflect the bold, high-energy personality of the drink itself. The logotype features heavy geometric letterforms with sharp angles and strong contrast, evoking power and clarity. The custom wordmark is paired with an electric bolt icon integrated into the letter "L,” a subtle nod to the energy theme and the lemon-powered origin of the brand.
Azo Sans and Azo Sans Uber serve as the primary typefaces, balancing approachability with impact. These fonts create a clear hierarchy across packaging, ads, and merchandise while maintaining a playful, high-contrast presence.
The color palette is inspired by four core flavors. Strawberry, Blueberry, Peach, and Lemon, each assigned a bold, vibrant hue. These colors work across packaging and marketing to distinguish flavor profiles while reinforcing a bright, energetic tone.
Supporting the identity is a stylized circuit board pattern, used as a background graphic element. This pattern ties directly into the concept of voltage and electricity, adding a layer of tech-inspired texture that reinforces the brand’s core message: "Shockingly Refreshing."
Voltage’s visual identity is built to reflect the bold, high-energy personality of the drink itself. The logotype features heavy geometric letterforms with sharp angles and strong contrast, evoking power and clarity. The custom wordmark is paired with an electric bolt icon integrated into the letter "L,” a subtle nod to the energy theme and the lemon-powered origin of the brand.
Azo Sans and Azo Sans Uber serve as the primary typefaces, balancing approachability with impact. These fonts create a clear hierarchy across packaging, ads, and merchandise while maintaining a playful, high-contrast presence.
The color palette is inspired by four core flavors. Strawberry, Blueberry, Peach, and Lemon, each assigned a bold, vibrant hue. These colors work across packaging and marketing to distinguish flavor profiles while reinforcing a bright, energetic tone.
Supporting the identity is a stylized circuit board pattern, used as a background graphic element. This pattern ties directly into the concept of voltage and electricity, adding a layer of tech-inspired texture that reinforces the brand’s core message: "Shockingly Refreshing."
Voltage’s visual identity is built to reflect the bold, high-energy personality of the drink itself. The logotype features heavy geometric letterforms with sharp angles and strong contrast, evoking power and clarity. The custom wordmark is paired with an electric bolt icon integrated into the letter "L,” a subtle nod to the energy theme and the lemon-powered origin of the brand.
Azo Sans and Azo Sans Uber serve as the primary typefaces, balancing approachability with impact. These fonts create a clear hierarchy across packaging, ads, and merchandise while maintaining a playful, high-contrast presence.
The color palette is inspired by four core flavors. Strawberry, Blueberry, Peach, and Lemon, each assigned a bold, vibrant hue. These colors work across packaging and marketing to distinguish flavor profiles while reinforcing a bright, energetic tone.
Supporting the identity is a stylized circuit board pattern, used as a background graphic element. This pattern ties directly into the concept of voltage and electricity, adding a layer of tech-inspired texture that reinforces the brand’s core message: "Shockingly Refreshing."
Can Labels
Can Labels
Can Labels
Each Voltage flavor features a fully custom label design that combines bold typography, vibrant color palettes, and an electrified visual theme rooted in the concept of energy and citrus power. Inspired by the fact that lemons can generate electricity, the label design incorporates a stylized circuit board pattern that runs throughout the packaging, visually reinforcing the brand’s high-voltage personality.
The layout emphasizes strong hierarchy and clarity, with key brand elements, like the vertical Voltage wordmark and the flavor block anchored against a textured black-and-yellow background. Each flavor (Strawberry, Blueberry, Peach, and Lemon) is color-coded to ensure instant recognition, while maintaining consistency across the system.
Messaging is playful and energetic, with phrases like “Shockingly Refreshing!” and a callout of the drink’s caffeine content designed to catch attention and communicate the brand’s core promise. The overall design balances retro-tech inspiration with modern energy drink aesthetics, positioning Voltage as both flavorful and functional.
Each Voltage flavor features a fully custom label design that combines bold typography, vibrant color palettes, and an electrified visual theme rooted in the concept of energy and citrus power. Inspired by the fact that lemons can generate electricity, the label design incorporates a stylized circuit board pattern that runs throughout the packaging, visually reinforcing the brand’s high-voltage personality.
The layout emphasizes strong hierarchy and clarity, with key brand elements, like the vertical Voltage wordmark and the flavor block anchored against a textured black-and-yellow background. Each flavor (Strawberry, Blueberry, Peach, and Lemon) is color-coded to ensure instant recognition, while maintaining consistency across the system.
Messaging is playful and energetic, with phrases like “Shockingly Refreshing!” and a callout of the drink’s caffeine content designed to catch attention and communicate the brand’s core promise. The overall design balances retro-tech inspiration with modern energy drink aesthetics, positioning Voltage as both flavorful and functional.
Each Voltage flavor features a fully custom label design that combines bold typography, vibrant color palettes, and an electrified visual theme rooted in the concept of energy and citrus power. Inspired by the fact that lemons can generate electricity, the label design incorporates a stylized circuit board pattern that runs throughout the packaging, visually reinforcing the brand’s high-voltage personality.
The layout emphasizes strong hierarchy and clarity, with key brand elements, like the vertical Voltage wordmark and the flavor block anchored against a textured black-and-yellow background. Each flavor (Strawberry, Blueberry, Peach, and Lemon) is color-coded to ensure instant recognition, while maintaining consistency across the system.
Messaging is playful and energetic, with phrases like “Shockingly Refreshing!” and a callout of the drink’s caffeine content designed to catch attention and communicate the brand’s core promise. The overall design balances retro-tech inspiration with modern energy drink aesthetics, positioning Voltage as both flavorful and functional.
3D Can Models
3D Can Models
3D Can Models
To bring the Voltage brand to life in a realistic, product-ready form, I created a full set of 3D can models using Blender. Each render showcases a different flavor. Lemonade, Strawberry Lemonade, Blueberry Lemonade, and Peach Lemonade, highlighting the distinct color palette and unified circuit-inspired label design.
This 3D execution serves as both a proof of concept and a high-fidelity visualization tool, extending the Voltage identity beyond flat design into fully realized packaging.
To bring the Voltage brand to life in a realistic, product-ready form, I created a full set of 3D can models using Blender. Each render showcases a different flavor. Lemonade, Strawberry Lemonade, Blueberry Lemonade, and Peach Lemonade, highlighting the distinct color palette and unified circuit-inspired label design.
This 3D execution serves as both a proof of concept and a high-fidelity visualization tool, extending the Voltage identity beyond flat design into fully realized packaging.
To bring the Voltage brand to life in a realistic, product-ready form, I created a full set of 3D can models using Blender. Each render showcases a different flavor. Lemonade, Strawberry Lemonade, Blueberry Lemonade, and Peach Lemonade, highlighting the distinct color palette and unified circuit-inspired label design.
This 3D execution serves as both a proof of concept and a high-fidelity visualization tool, extending the Voltage identity beyond flat design into fully realized packaging.
3D Model Process
3D Model Process
3D Model Process
Some inside blender screenshots to show my visualization and process.
Some inside blender screenshots to show my visualization and process.
Some inside blender screenshots to show my visualization and process.
3D Animations
3D Animations
3D Animations
To further elevate the Voltage brand presentation, I created a set of animated 3D can rotations using Blender. These looping animations showcase each flavor from all angles, highlighting the detailed label designs, bold typography, and metallic finish of the can surfaces.
These animations bring an extra layer of energy and polish to the project, reinforcing Voltage’s bold, tech-forward aesthetic while demonstrating motion design and 3D production skills.
To further elevate the Voltage brand presentation, I created a set of animated 3D can rotations using Blender. These looping animations showcase each flavor from all angles, highlighting the detailed label designs, bold typography, and metallic finish of the can surfaces.
These animations bring an extra layer of energy and polish to the project, reinforcing Voltage’s bold, tech-forward aesthetic while demonstrating motion design and 3D production skills.
To further elevate the Voltage brand presentation, I created a set of animated 3D can rotations using Blender. These looping animations showcase each flavor from all angles, highlighting the detailed label designs, bold typography, and metallic finish of the can surfaces.
These animations bring an extra layer of energy and polish to the project, reinforcing Voltage’s bold, tech-forward aesthetic while demonstrating motion design and 3D production skills.
Marketing
Marketing
Marketing
This series of promotional posters was designed to energize the Voltage brand through bold, stylized visuals that act as marketing assets. Each poster features a dynamic arrangement of 3D can renders layered over a custom circuit-board pattern, reinforcing the brand’s high-voltage identity.
This series of promotional posters was designed to energize the Voltage brand through bold, stylized visuals that act as marketing assets. Each poster features a dynamic arrangement of 3D can renders layered over a custom circuit-board pattern, reinforcing the brand’s high-voltage identity.
This series of promotional posters was designed to energize the Voltage brand through bold, stylized visuals that act as marketing assets. Each poster features a dynamic arrangement of 3D can renders layered over a custom circuit-board pattern, reinforcing the brand’s high-voltage identity.
Marketing Visualization
Marketing Visualization
Marketing Visualization
These mockups visualize how Voltage promotional posters would appear in real-world environments. Ranging from urban sidewalks and subway stations to cafés and outdoor walls. Each setting was chosen to emphasize the brand’s high-impact visibility in both high-traffic public spaces and more intimate, social venues.
These mockups visualize how Voltage promotional posters would appear in real-world environments. Ranging from urban sidewalks and subway stations to cafés and outdoor walls. Each setting was chosen to emphasize the brand’s high-impact visibility in both high-traffic public spaces and more intimate, social venues.
These mockups visualize how Voltage promotional posters would appear in real-world environments. Ranging from urban sidewalks and subway stations to cafés and outdoor walls. Each setting was chosen to emphasize the brand’s high-impact visibility in both high-traffic public spaces and more intimate, social venues.
Promotional Video
Promotional Video
Promotional Video
This short-form promotional video was created to introduce the Voltage brand with bold energy and visual punch. Featuring 3D cans, kinetic typography, and a pulsing electronic soundtrack, the video captures the essence of the drink’s identity. Electric, refreshing, and built for high-energy lifestyles.
This short-form promotional video was created to introduce the Voltage brand with bold energy and visual punch. Featuring 3D cans, kinetic typography, and a pulsing electronic soundtrack, the video captures the essence of the drink’s identity. Electric, refreshing, and built for high-energy lifestyles.
This short-form promotional video was created to introduce the Voltage brand with bold energy and visual punch. Featuring 3D cans, kinetic typography, and a pulsing electronic soundtrack, the video captures the essence of the drink’s identity. Electric, refreshing, and built for high-energy lifestyles.
