PAWS Chicago

PAWS Chicago is a national model in animal sheltering, committed to bringing an end to the killing of homeless cats and dogs.

BRANDING.

2024

Design systems i

PROJECT BRIEF

Improve a current brand through a new logo concept from a category selected by your instructor.

what is
PAWS Chicago?

PAWS Chicago (Pets Are Worth Saving) is a non-profit animal shelter organization based in Chicago, Illinois. The organization was co-founded in 1998 by Paula Fasseas and her daughter Alexis Fasseas. The duo aspired to create an organization that focused on discovering solutions to end the euthanasia of
homeless pets.

Their history

● On May 30, 1998, PAWS Chicago was launched
with an adoption event, Angels with Tails.

● In 2000, PAWS opened the Lurie Spay and
Neuter Clinic. The clinic offers free and low cost
services in the Chicago area, performing over
17,000 spray and neuter surgeries each year.

● On September 7, 2007, PAWS opened its
Lincoln Park adoption center located at 1997 N.
Clybourn Ave. The new adoption center cost $9
million and is 13,000 square feet. It was the first
cage-free shelter in the Midwest.homeless pets.

Their MISSION

● To build No Kill communities – starting with a No Kill Chicago – that respect and value the life of every cat and dog.

● To end the overpopulation of homeless animals through solutions, practices and education.

● To transform animal welfare by setting higher standards in the way animals are treated and
developing a sustainable, solutions-based model. cage-free shelter in the Midwest.homeless pets.

Their COMPETITION

● Austin Pets Alive!
● Members of the Metro Denver Shelter Alliance
● Richmond SPCA
● Tompkins County SPCA
● Nevada Humane Society
● Dane County Humane Society
● Arizona Animal Welfare League
● Best Friends Animal Society